Velocity: From the Front Line to the Bottom Line
Product Description
In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today’s pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today’s dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. … More >>
5 Responses
5.10.2010
This is a great book. Put this on your must read list if you are a car dealer.
Rating: 5 / 5
5.10.2010
This book takes a far different approach to the used vehicle business than I expected. Dale analyzes the U/C department with the same approach a skilled stocks and commodities broker would use, data and “return on investment” principles. Not only is it refreshing to find material on the retail automobile business, but Dale’s innate intelligence and experience in the trenches really shines through with each and every page of this thought provoking book.
Moreover, if I was a store owner or GM, this book of Dales’ would be required reading for all department managers, not just the U/C manager-he intertwines the book into all facets of the retail dealership. I’ve already recommended this book to some of my dealer friends only to find out they have read it and are applying the principles, successfully, in their daily business regimen.
Kudos to you Dale and I look forward to your next book.
Stephen Conley
Rating: 5 / 5
5.10.2010
Dale has nailed it! It’s all about being committed to the detail and leaving no stone unturned. Good enough is not adequate! This book explains the car business like any supply and demand market. The key is that those who are willing to commit to process and execution are sure to become winners!
Rating: 5 / 5
5.10.2010
Velocity will help those in the business of selling used cars make more net profit. He coaches you thru the paradigm changes that the internet have created. I encourage all of my clients to read it.
Steve Nickelsen
Automotive Consultant
Rating: 5 / 5
5.10.2010
The innovative thoughts and ideas in this book will have an impact on the automobile industry for years to come. Truly a must read for anyone in the automobile industry.
Rating: 5 / 5