Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Product Description
Marketers who inform their customers gain credibility for all of their communications messages. That’s why public relations is the secret weapon of integrated marketing communications. Today’s sophisticated and skeptical consumers know when they are being informed and when they are being “sold to.” PR closes the marketing credibility gap because it is the one marketing communications tool devoted to providing information, not salesmanship. It makes every other marketing effort more effective. Value-Added Public Relations is a groundbreaking book because it examines the many ways that public relations adds value to integrated marketing. In two sections Thomas L. Harris, a leader in marketing public relations, analyzes the relationship between product brand building and corporate brand building. Using dozens of case histories, Harris shows how some of the nation’s most successful marketers have used public relations techniques to give added power and pe… More >>
5 Responses
8.11.2010
I suppose this book is valuable if you are in Public Relations, or want to learn more about that field. However, I was looking for something more related to the Internet and CRM, and this is not it.
Rating: 2 / 5
8.11.2010
This book is one of an increasingly common genre: the marketing book in PR clothing. Essentially, the author claims that to “add value” to public relations, the latter should be turned into marcomm. I found the author’s condescending tone to be extremely grating, and his suggestions superficial.
It’s a matter of outlook, I suppose, but if you are interested in a relational approach to PR, this book is a huge disappointment. If you are interested in the field of marketing communication, you probably won’t hate this book nearly as much as I did.
Rating: 1 / 5
8.11.2010
Some good stories, but not much practical advice. Scholarly, but lacking any new or useful insight.
Rating: 3 / 5
8.11.2010
I read this book and I was dissapointed. It’s out of date and not really relevant. My girlfriend hyped this book Gurilla PR Wired by this Livene guy which I read and was really impressed by. For anyone who is thinking about reading Value Added Public Relations read this other book instead
Rating: 3 / 5
8.11.2010
Probably the best and most practical book on PR, from a strategic marketing perspective.
There is no non-sense,no unnecessary words–no B.S.!
The author is a real practitioner in Marketing Public Relations with impressive real world and academic credentials.
If other marketing or management gurus can write like him, there will probably be more practical business books for the readers — the knowledge end-users to enjoy.
Rating: 5 / 5