Internet Marketing Books
Introduction To Marketing -Product DescriptionIn the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains [...]
Product DescriptionMega-bestselling business guru Harvey Mackay shares his timesless sales advice. The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out. In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with [...]
Product DescriptionThomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has [...]
Product DescriptionDo your groceries make the grade? Check out your shopping basket with this 100,000-copy bestseller…. More >>
Product DescriptionSends chills down the spine. . . . After reading this, we can no longer afford to turn a blind eye. –Le Point The result of a remarkable three-year-long investigation that took award-winning journalist and documentary filmmaker Marie-Monique Robin across four continents (North and South America, Europe, and Asia), The World According to Monsanto [...]
Product DescriptionThe small or mid-sized business’ guide to outselling the big boys Often, small or mid-sized businesses don’t think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don’t have the advertising budgets or purchasing power of their bigger counterparts doesn’t mean they can’t [...]
