Internet Marketing Books
Introduction To Marketing -ISBN13: 9780230579194 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionRecent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario [...]
ISBN13: 9780071418713 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description“No longer is being ‘a good closer’ the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.”–Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, [...]
Contemporary Strategy Analysis: Concepts, Techniques, Applications: Instructor’s Manual
Managerial Economics and Business Strategy –2002 publication.
Product DescriptionWhat forces drive competition in an industry? What moves will competitors make? How will one’s industry evolve? How do strategic planners respond to competitive actions? How can a firm be best positioned to compete in the long run? Michael Porter’s Competitive Strategy is the definitive work on the subject of “competitive strategy,” the hottest [...]
Product DescriptionImagine, if you can, the world of business – without corporate strategy. Remarkably, fifty years ago that’s the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in [...]
