Internet Marketing Books
Introduction To Marketing -Product DescriptionKendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of [...]
Product DescriptionPatrick Henry Hansen’s Power Prospecting draws on some of history’s most compelling moments to teach modern prospecting principles–Aristotle’s banishment from Plato’s Academy, Robert Bruce’s victory at the battle of Bannockburn, mountain man John Colter’s miraculous escape from Blackfeet Indians, and more. Beginning each chapter with a captivating historical event, Power Prospecting both informs and [...]
Product DescriptionYou’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers? You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all [...]
Product DescriptionIn this seminal new book marketing is integrated with the governing objective of management – shareholder value. This step-by-step guide provides practical ways in which to develop marketing strategies that generate growth and shareholder value. What the experts say about Value-Based Marketing: “Peter Doyle has written a ‘tipping point’ book destined to spark a [...]
Product DescriptionThis in-depth manual contains 12 brand-new lessons crafted by marketing guru Dan Kennedy so you can truly maximize your income using strategies and techniques including: * How ‘multi-media integration’ multiplies the profits you make online* The important difference between being a ‘true entrepreneur’ vs. an ordinary business person* How to avoid the ‘extinction trap’ [...]
ISBN13: 9780240813028 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionImplement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program’s [...]
