Internet Marketing Books
Introduction To Marketing -Product DescriptionRob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization. This important book looks into the future and shows marketers and business managers [...]
Product DescriptionTwo-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan [...]
Product DescriptionA Nonprofit Survival Kit for Hard Times “This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when [...]
Product DescriptionSystematically shows how to make the most important change of all: redrawing individuals’ mental maps with new destinations and paths. Includes real-world case studies offering executives a profound new start to finish strategy for helping others redraw their mental maps unleashing their power to deliver superior, sustained strategic change. … More >>
Product Description David A. Garvin rocked the foundations of U.S. manufacturing when his devastating indictment of American product quality first appeared in the Harvard Business Review in 1983 and subsequently in newspapers around the world. Garvin had analyzed a representative global industry — room air conditioners, a product with basic, unchanging technological requirements — and [...]
Product DescriptionStrategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of [...]
