Internet Marketing Books
Introduction To Marketing -ISBN13: 9781576751244 Condition: USED – VERY GOOD Notes: Product DescriptionMost businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and [...]
ISBN13: 9780470181546 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations [...]
Product DescriptionBy applying Strategic Sourcing concepts, The Walt Disney Company realized $300 millions in annual savings, BellSouth improved its results by $1 billion, and IBM achieved 5% improvement in their margins. These are just a few of the many companies exploring the benefits of Strategic Sourcing, the next evolutionary step in Supply-Chain. Strategic Sourcing is [...]
Marketing Management: A Strategic, Decision-Making Approach
Product Description“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.” — Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today’s dynamic business environment It isn’t your Dad’s (or Mom’s) [...]
ISBN13: 9780786311316 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionAs the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations [...]
