Internet Marketing Books
Introduction To Marketing -Product DescriptionWhether you’re in the real estate business, a restaurant owner, a beauty salon owner, etc… here’s your chance to effectively and easily gain more clients and increase your profits using the world wide web. In this informative book, you will discover 50 strategic and creative ways to market and advertise your local business on [...]
Product DescriptionThe twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, [...]
Product Description Corporate Strategy The Stages Of Corporate Strategy Formulation – Implementation Process Long term and short term objectives Michael Porter’s Generic Strategies Grand Strategies Structures in Enterprise’s DiversificationProduct Description Corporate Strategy The Stages Of Corporate Strategy Formulation – Implementation Process Long term and short term objectives Michael Porter’s Generic Strategies Grand Strategies Structures in [...]
Product DescriptionA concise guide to the process of strategy development and strategic planning, intended for the busy executive, as well as MBA and undergraduate business majors.Product DescriptionA concise guide to the process of strategy development and strategic planning, intended for the busy executive, as well as MBA and undergraduate business majors…. More >>
Product DescriptionBased on the success of the distinctive Infinite Success series, Infinite Ideas has now brought together some of the best ideas from that series to form a themed compendium. In Strategy power plays, Karen McCreadie and Tim Phillips combine some of the greatest political and military stategic concepts from their interpretations of the classics [...]
Product Description“Elegant, helpful, accessible, and most of all pragmatic.”–Regina E. Herzlinger, Nancy McPherson Professor of Business Administration, Harvard Business School, Harvard University “An indispensable resource for teachers and managers concerned with ensuring the effectiveness of nonprofit organizations…. Nonprofit organizations require professional knowledge and skill if they are to succeed in their missions. The new edition [...]
