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Product DescriptionThis insider look at over 30 major industries and professions is the ideal tool for public relations professionals who need to “get smart fast” before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and [...]
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Product DescriptionThis insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world’s leading companies. Each executive shares their knowledge on how to get an edge in business, from getting smart on new companies/industries quickly to creating additional value for clients to increasing your [...]
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Product DescriptionPublic relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of “PR exercises”, “PR jobs”, and “PR spin” use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist’s punch line. So what is [...]
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The End of Gin-And-Tonic Man: A Future for Public Relations
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Emergency Public Relations Manual
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Product DescriptionThis text provides a concise overview of electronic public relations applications and presents guidelines for using electronic technologies for public relations purposes…. More >> Electronic Public Relations
