Internet Marketing Books
Introduction To Marketing -Product DescriptionPraise for A Branded World “A Branded World is a real insider’s guide to the elusive science of branding. With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.” –Howard J. Rubenstein [...]
Product DescriptionThis is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has [...]
Product DescriptionAddressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech [...]
Product DescriptionThis book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively [...]
Product DescriptionWhen it comes to communicating corporate information, the skills of the messenger can make or break a company’s reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential guide will help HR professionals hone their skills at delivering information, managing crises, responding to queries, and [...]
Product DescriptionAs a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. [...]
