Internet Marketing / books / 5 Comments
Product DescriptionFour Hour Audio Cassette Program. Five journalists with more than 130 years of combined experience describe how to generate free publicity that will result in huge traffic increases, give you celebrity status with customers & prospects, dramatically shorten your sales cycle and leave envious competitors wondering how you do it as you get all [...]
Internet Marketing / books / No Comments
Product DescriptionThe first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and [...]
Internet Marketing / books / No Comments
Product DescriptionThis is an excellent overview of corporate communication. Taking a multidisciplinary approach it cover the range of corporate communication. It provides and attractive, if not essential resource to this complex and important subject…. More >> A Handbook of Corporate Communication and Public Relations
Internet Marketing / books / No Comments
Product DescriptionPublic relations consultants, specialist or general, have increasingly found that their corporate chiefs expect financial advice and skill as a natural part of the service. This book, contributed to by many members of the City and Financial Group of the IPR and other specialists, aims to guide practising public relations executives, business managers and [...]
Internet Marketing / books / No Comments
Financial and Corporate Public Relations: The Integrated Approach
Internet Marketing / books / No Comments
Product DescriptionThis updated and expanded edition is designed to be a first-hand, authoritative portrait of the “real” world of public relations. This collection of readings includes the latest developments during the profession in the late 1980s. Chapters are divided into four sections – what public relations is and does; the tools and techniques used by [...]
