Internet Marketing Books
Introduction To Marketing -Product DescriptionThis important volume documents events and routines defined as public relations practice, and serves as a companion work to the author’s The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land [...]
Product DescriptionAn Introduction to Public Relations: From Theory to Practice provides students with a thorough–yet accessible–introduction to public relations. Focusing on the key theories, skills, and topics that introductory courses typically cover, this text features a wide range of practitioner perspectives. These dynamic testimonies help students grasp a variety of issues, including: ยท How to [...]
ISBN13: 9780865873216 Condition: USED – VERY GOOD Notes: Environmental Communication and Public Relations Handbook
Product DescriptionSpinning the Web is a unique and exciting new guide to public relations strategies and solutions that utilize the Internet. Exploring the connections between public relations and communication technology, this practical book answers technical and strategic questions any practicing or future public relations professional has about using the Internet to achieve public relations goals…. [...]
Product DescriptionContemporary sport is a huge global enterprise which necessitates that sportsorganisations operate as businesses. An increasingly important element of sportbusiness is the management of the myriad of relationships in which sport entitiesare involved. It is the relationship management aspect of sport which is the uniquefocus of this book.Sport Public Relations and Communication is the [...]
