Internet Marketing Books
Introduction To Marketing -Product Description An “in-your-face” book for an “in-your-face” profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today’s constantly-changing, Internet-influenced PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the [...]
Product DescriptionTHIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are [...]
Product DescriptionMarketers who inform their customers gain credibility for all of their communications messages. That’s why public relations is the secret weapon of integrated marketing communications. Today’s sophisticated and skeptical consumers know when they are being informed and when they are being “sold to.” PR closes the marketing credibility gap because it is the one [...]
Product DescriptionWould you believe you can tell your story and promote your business on TV in a way that’s more believable, powerful, productive and profitable than any advertising you can buy at any price? You can let the news media and the public service departments of your local TV stations do it for you. You [...]
Product DescriptionAn extended conversation between two veteran journalists: former newspaper editor Joan Stewart and former TV reporter George McKenzie. They reveal dozens of tips and strategies for using the print media to get free publicity more believable, powerful, productive and profitable than any advertising you can BUY at any price…. More >>
Product DescriptionFor the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply for a better job. What you’ll find especially helpful are the worksheets. It is so much easier to write about a work experience [...]
