Financial and Corporate Public Relations: The Integrated Approach
Financial and Corporate Public Relations: The Integrated Approach
Internet Marketing Books
Introduction To Marketing -Tagged: Public
Fight For Public Health: Principles & Practice of Media Advocacy
Product DescriptionThe work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and [...]
Experts in Action: Inside Public Relations
Product DescriptionThis updated and expanded edition is designed to be a first-hand, authoritative portrait of the “real” world of public relations. This collection of readings includes the latest developments during the profession in the late 1980s. Chapters are divided into four sections – what public relations is and does; the tools and techniques used by [...]
Executive Reports: The Public Relations Industry Guide for Client Acquisition & Retention: 100+ C-Level Executives From the … on the Inner Workings of Their Business
Product DescriptionThis insider look at over 30 major industries and professions is the ideal tool for public relations professionals who need to “get smart fast” before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and [...]
Executive Reports: How to Get an Edge as a Public Relations Professional: 100+ C-Level Executives From the World’s Top Companies … on Keys to Professional & Personal Success
Product DescriptionThis insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world’s leading companies. Each executive shares their knowledge on how to get an edge in business, from getting smart on new companies/industries quickly to creating additional value for clients to increasing your [...]
Everything You Should Know about Public Relations: Direct Answers to Over 500 Questions
Product DescriptionPublic relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of “PR exercises”, “PR jobs”, and “PR spin” use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist’s punch line. So what is [...]
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