Internet Marketing Books
Introduction To Marketing -Product DescriptionThe first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and [...]
Product DescriptionThe use of information technology in the public sector has been an increasingly prominent international trend. With this rapid expansion comes many issues, challenges, and concerns relating to the application of public information technology. The Handbook of Research of Public Information Technology compiles estimable research on the global trend toward the rapidly increasing use [...]
Product DescriptionThis is an excellent overview of corporate communication. Taking a multidisciplinary approach it cover the range of corporate communication. It provides and attractive, if not essential resource to this complex and important subject…. More >> A Handbook of Corporate Communication and Public Relations
Product DescriptionAt a time when there is growing concern in many countries over the funding of expanding public sectors, this new book examines the economics of public sector growth. Several chapters document changes in the size of the public sector over recent decades for major OECD and Third World economies. Subsequent chapters then explore prominent [...]
Product DescriptionThis 80-page research report written for startup executives and their advisors considering an initial public offering, examines all obvious and underlying aspects of going public. From determining whether an IPO is the right move, to the first things you need to line up to get started; from the essential advisors in the process, to [...]
Product DescriptionPublic relations consultants, specialist or general, have increasingly found that their corporate chiefs expect financial advice and skill as a natural part of the service. This book, contributed to by many members of the City and Financial Group of the IPR and other specialists, aims to guide practising public relations executives, business managers and [...]
