Internet Marketing Books
Introduction To Marketing -Product DescriptionFrom Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today’s public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in [...]
Product DescriptionPublic relations professionals know that power and influence are crucial to getting things done inside their organizations, yet many practitioners believe they are relatively powerless in these strategic moments. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the [...]
Product DescriptionThis text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors [...]
ISBN13: 9780749453329 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This updated edition of Ethics in Public Relations gives readers the tools and knowledge to enable them [...]
ISBN13: 9781405144063 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionPublic relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It’s Not Just “PR” takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations [...]
Product DescriptionCorporate Public Affairs: Interacting With Interest Groups, Media, and Governments explores the increasing interest in public affairs by today’s organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions—typically within public relations departments—to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He [...]
