Internet Marketing Books
Introduction To Marketing -Product DescriptionSince it was first published more than twenty years ago, The Effective Public Manager has become the classic resource for public administrators and students. The fourth edition of groundbreaking work synthesizes the current thinking in the field and presents practical lessons and tools in a highly accessible format. Focused on helping real-world managers and managers-to-be meet [...]
Product DescriptionAn extended conversation between two veteran journalists: former newspaper editor Joan Stewart and former TV reporter George McKenzie. They reveal dozens of tips and strategies for using the print media to get free publicity more believable, powerful, productive and profitable than any advertising you can BUY at any price…. More >>
Product DescriptionFrom the book: The knowledge of public domain works, blended well with good business savvy and sound entrepreneurial sense could very well mean turning ideas (it doesn’t even have to be your ideas) into dollars. How? Indeed, how? You found the right place to ask that question. Because here, you will learn how to [...]
Product DescriptionFor the first time, a book exists that compiles all the information candidates need to apply for their first Advertising, Marketing, Promotions, Public Relations, and Sales Managers job, or to apply for a better job. What you’ll find especially helpful are the worksheets. It is so much easier to write about a work experience [...]
Product DescriptionFour Hour Audio Cassette Program. Five journalists with more than 130 years of combined experience describe how to generate free publicity that will result in huge traffic increases, give you celebrity status with customers & prospects, dramatically shorten your sales cycle and leave envious competitors wondering how you do it as you get all [...]
Product DescriptionThe Impact of Public Policy on Consumer Credit presents a collection of research papers and discussions commissioned to commemorate the silver anniversary of Georgetown University’s Credit Research Center in 1999. Nine topics serve as focal points for the volume, with the general theme `What do we know, what do we need to know?’ about [...]
