Internet Marketing Books
Introduction To Marketing -Product DescriptionThe second edition of Rethinking Public Relations builds on the first with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today–its relationship with democracy–and finds a balance of advantages and disadvantages which leave a residue of concern. This exciting new edition challenges [...]
Product DescriptionExamines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback…. More >> Perspectives on Public Relations Research
Product DescriptionThis comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR…. More [...]
Product DescriptionThis workbook is a partner to Newsom and Haynes’ PUBLIC RELATIONS WRITING. The exercises include realistic scenarios involving different situations and companies, and get you practicing your newly acquired skills. If you don’t see the workbook in the bookstore, you can buy it online!… More >> Exercise Workbook for Newsom/Haynes’ Public Relations Writing: Form [...]
ISBN13: 9780749456405 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, [...]
Product DescriptionRich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, [...]
