Internet Marketing Books
Introduction To Marketing -Product Description An “in-your-face” book for an “in-your-face” profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today’s constantly-changing, Internet-influenced PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the [...]
Product DescriptionTHIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are [...]
Product Description“When the next generation of public affairs practitioners look back to the beginning of the twenty first century they will recognise the ‘Handbook of Public Affairs’ as the cornerstone text on which global practice came to be based” – Tom Spencer, Executive Director, European Centre for Public Affairs “Excelling in the practice of corporate [...]
Product DescriptionMarketers who inform their customers gain credibility for all of their communications messages. That’s why public relations is the secret weapon of integrated marketing communications. Today’s sophisticated and skeptical consumers know when they are being informed and when they are being “sold to.” PR closes the marketing credibility gap because it is the one [...]
Product Description“Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do [...]
Product DescriptionWould you believe you can tell your story and promote your business on TV in a way that’s more believable, powerful, productive and profitable than any advertising you can buy at any price? You can let the news media and the public service departments of your local TV stations do it for you. You [...]
