Internet Marketing Books
Introduction To Marketing -ISBN13: 9781401341022 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description“Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that’s coming. Dychtwald’s mesmerizing and insightful book takes us all on a journey into our future. Get [...]
Product Description“This survey is compellingly written, making intelligent use of entertaining anecdotes, apt but unfamiliar quotations, and concrete details of everyday life–all in the service of innovative general arguments.” — Jeffrey L. Meikle, Director, American Studies Program, University of Texas at Austin; author of American Plastic: A Cultural History How did the United States become [...]
Product DescriptionWomen now drive some 80% of all buying decisions. By 2010, they’ll account for half of America’s private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women — and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes [...]
Product DescriptionA look behind the curtain of shilling and pitch to see how we are manipulated everyday Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they’d do—and are sometimes later sorry they did. He takes a hands-on [...]
ISBN13: 9780071364157 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol [...]
ISBN13: 9780814472163 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionFew professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker’s Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds [...]
