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Product DescriptionThere are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general [...]
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Product DescriptionBuild better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book [...]
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Product DescriptionLearn from this rich story and adapt the lessons.—Thomas A. Kochan… More >>
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Product DescriptionIn this practical yet philosophical book, Aldo Papone – a senior advisor at American Express – collects his insights and personal experiences, famous quotes that have inspired him and his favorite stories in a business memoir that pulls no punches yet is filled with humanity. The Power of the Obvious perfectly captures what really [...]
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Product DescriptionCould you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult [...]
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Product DescriptionBased on the success of the distinctive Infinite Success series, Infinite Ideas has now brought together some of the best ideas from that series to form a themed compendium. In Strategy power plays, Karen McCreadie and Tim Phillips combine some of the greatest political and military stategic concepts from their interpretations of the classics [...]