Internet Marketing Books
Introduction To Marketing -Product DescriptionWhy would a 30-year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue [...]
Product DescriptionCharlotte Beers is proof that women can achieve power, pride, and joy at work—despite the odds. In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinational advertising agencies. In serving her demanding clients, she helped build many of the most important brands around [...]
Product Description“Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen.” — Seth Godin, author of The Icarus Deception “Perfect book for these uncertain times.” — Steve Forbes, Chairman and Editor-in-Chief of Forbes Media What if [...]
Product DescriptionPower Internet Marketing is focused on one of the strongest, most effective, marketing method available today – Digital Event Marketing!The digital cyber-sphere enables us to harness those effective strategies and hold live digital events in which we can hit our audience with out campaign in a hot, efficient way. In this book we will [...]
Product DescriptionYou have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” These institutions are seizing upon the power to predict whether you’re going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, [...]
Product DescriptionIf you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are [...]
