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ISBN13: 9780785214298 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionAs one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the [...]
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Product Description Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins’ motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought oneāand you’re not alone. Last year, one out of [...]
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Product DescriptionFor Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development…. More >> The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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ISBN13: 9780814471531 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionWith over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s [...]
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Product DescriptionThoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as [...]
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Product DescriptionRemarkable insight into the leadership culture of one of the world’s largest cosmetics companies It’s no secret that Mary Kay Inc. — home of the famous “Pink Cadillac” — is one of the best run and most successful companies in the world, prompting Harvard professors and U.S. Government agencies to study what made the [...]