Internet Marketing Books
Introduction To Marketing -ISBN13: 9780471271550 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description“Navigating the media can be treacherous. Sally Stewart offers a practical, no-nonsense road map to make sure you come out smelling like a rose.” –Dominick Dunne, Columnist, Vanity Fair and author of Justice: Crimes, Trials, and Punishments “If you need one guide [...]
ISBN13: 9781419522994 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionEvery nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes. In Publicity for Nonprofits: Generating Media Exposure That Leads to [...]
Product Description“Making News: A Straight-Shooting Guide to Media Relations” is an insider’s look at today’s changing news media with essential tips for: • How to ensure your story will be chosen as today’s news • How to gain credibility and achieve effective coverage • How to better communicate with reporters, editors and producers • How [...]
ISBN13: 9780470181546 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations [...]
Product Description Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), [...]
Product DescriptionThe Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, and communication accountability—reflecting the critical changes in how media today [...]
