Internet Marketing Books
Introduction To Marketing -Product DescriptionThe new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students – anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and [...]
Product DescriptionToday’s CEOs are facing a major communications problem: They’re getting shellacked by the media. And this is costing companies more than lost reputations–it is costing them lost revenue. In Manage the Media (Don’t Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company?s communications skills, strengthen [...]
Product DescriptionAn essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects. … More >> Social Media is a Cocktail Party by Jim Tobin, Lisa Braziel in Business & Economics
Product DescriptionOrganizations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered-targeting the most [...]
Product DescriptionProven strategies for managing corporate image in today’s fast, exciting (and dangerous) business news revolution. Once a stodgy and sleepy thing, today’s business news media is anything BUT. Fueled by a national obsession for investing, business news has become the hottest media sector in America. Which is wonderful news for companies that can get [...]
Product DescriptionThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest [...]
