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Product DescriptionFREQUENTLY #1 WEB MARKETING KINDLE E-BOOK ON AMAZON UK and US*** Struggling With Social Media Marketing? Few likes on your company’s Facebook page? Not seeing social media ROI? Unsure how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! 500 Social Media Marketing [...]
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Product DescriptionWhy do we love certain brands – the ones that feel like ours – and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand [...]
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Product DescriptionThe go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition [...]
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Product DescriptionIf you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are [...]
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Product DescriptionUnlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major marketing and communications trends, from integrated marketing communications, the integration of traditional, digital and social media, the recognition that media buying and selling as equal partners with planning, and [...]
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Product DescriptionDon’t miss the new updated edition of the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an [...]
