Internet Marketing Books
Introduction To Marketing -Product DescriptionA dynamic new approach to developing winning marketing strategies in today’s most demanding industries.In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book [...]
Product DescriptionA reporter for the Los Angeles Times once noted that “I Love Lucy is said to be on the air somewhere in the world 24 hours a day.” That Lucy’s madcap antics can be watched anywhere at any time is thanks to television syndication, a booming global marketplace that imports and exports TV shows. [...]
Product DescriptionThis second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models.-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner [...]
Product DescriptionThe numbers don’t lie. In today’s extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Consider these remarkable statistics: Consumer spending accounts for two-thirds of the economy—and women make 85 percent of all consumer buying decisions. The majority of corporate purchasing agents and managers [...]
Product DescriptionHow service industries can become more competitive by employing the principles of product development As the lines between products and services become less and less distinct, managers in service industries-such as banking, insurance, financial services, utilities, and retailing-can benefit enormously by learning from product leaders, employing a rigorous product development model to create and [...]
Product DescriptionPresents easy-to-follow, straightforward information on the process of creating customers for your product or service in enough numbers & rapidly enough so that you can make your business successful & profitable. Paper. DLC: Marketing Planning. … More >>
