Internet Marketing Books
Introduction To Marketing -Product DescriptionThe Toyota Production System is the benchmark used throughout the world for “lean” thinking. Now you can model your own processes after those of the company that “wrote the book on supply chain management.” Written by two experts on the subject, along with a former Toyota senior executive, this book details the most celebrated [...]
Product DescriptionStrategic Brand Management explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable perspective and a common denominator to interpret the potential effects and tradeoffs of various [...]
Product DescriptionMarketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to [...]
Product DescriptionAppropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better [...]
Product DescriptionOne small idea can ignite a revolution just as a single matchstick can start a fire.One such ideaputting employees first and customers secondsparked a revolution at HCL Technologies, the IT services giant.In this candid and personal account, Vineet NayarHCLT’s celebrated CEOrecounts how he defied the conventional wisdom that companies must put customers first, then [...]
Product DescriptionA unique methodology developed by the authors over a period of 20 years. When Coopers & Lybrand decided to adopt GDPM as its standard approach to project management throughout Europe, it was rapidly taken up by companies all over the world. This new edition extends the ideas of the original book and develops the [...]
