Internet Marketing Books
Introduction To Marketing -Product DescriptionIn today’s time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. With sales of more than 115,000 copies, Fundamentals of Project Management has helped a lot of business people meet or exceed those standards. The updated and revised third edition provides an unparalleled introduction to project management, along [...]
Product DescriptionGuides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management. … More >> Framework for Marketing Management, A
ISBN13: 9780929652016 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionIn an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved [...]
Product DescriptionThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key [...]
ISBN13: 9780061345012 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of [...]
