Internet Marketing Books
Introduction To Marketing -Product DescriptionHow to speed up business processes, improve quality, and cut costs in any industry In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first [...]
Product Description28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today. Some are great intellectuals while others are “gut instinct” types. Some want to change the world while others want money and power.With energy and wit, Rhymer Rigby takes readers through the top [...]
Product Description“Elegant, helpful, accessible, and most of all pragmatic.”–Regina E. Herzlinger, Nancy McPherson Professor of Business Administration, Harvard Business School, Harvard University “An indispensable resource for teachers and managers concerned with ensuring the effectiveness of nonprofit organizations…. Nonprofit organizations require professional knowledge and skill if they are to succeed in their missions. The new edition [...]
Product DescriptionFor undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable [...]
Product DescriptionAffiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a [...]
Product Description“If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldand outlines the fundamentals needed to build customer loyalty that will [...]
