Internet Marketing Books
Introduction To Marketing -Product DescriptionJohansson’s “Global Marketing, 5/e” utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large [...]
Product DescriptionThe ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a [...]
Product Description“Why aren’t you using the ONLY book expressly written for your Intermediate/Advanced Corporate Finance course?” This comprehensive text contains enough background material to refresh and reinforce earlier courses in corporate finance while still providing enough advanced material to stimulate the most advanced learner. The predominant strengths of clarity, current coverage, and friendliness to learner [...]
Product DescriptionThe twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, [...]
Product DescriptionNature of Strategic Change Management• Introduction• Nature of Strategic Change ManagementOrganizational Politics and Power• Organizational Politics• Source Of The Organization Politics• Power• Sources Of PowerOrganizational Conflict• Conflict Is Good Or Bad• Sources Of Conflict• Process Of The Organizational Conflict Model• Conflict Resolution StrategiesImplementing Strategic Change: Steps In The Changing Process• Determining The Need For [...]
Product DescriptionBusiness Process Reengineering Introduction Business Process Reengineering What Is The Business Process? Core Business Process Different Forms Of Business Process Reengineering Definition Of BPR Key Elements In Reengineering Process Focus In Reengineering Process Generic Business Processes Of A Firm Needing Redesign Rationale Of BPR Implementing BPR In Organization BPR Approach Steps In BPR [...]
