Internet Marketing Books
Introduction To Marketing -Product DescriptionInternet marketing is the new frontier in marketing practice and process. It’s dynamic, challenging, and an exciting opportunity for savvy, creative, flexible marketers that recognise its potential. This book recognises the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy. In this economy, Internet marketing [...]
Product DescriptionInternet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.Written as an accessible guide to equip you for the online [...]
Product DescriptionThis authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key [...]
Product DescriptionInternet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with [...]
Product DescriptionThe Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, [...]
Product DescriptionINTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing…. More >> Internet Marketing and e-Commerce
