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Product DescriptionThe multiple award-winning Restaurant Manager s Handbook is the best-selling book on running a successful food service. Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new [...]
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Product DescriptionDavid Howell’s practical approach focuses on the context of statistics in behavioral research, with an emphasis on looking before leaping; investigating the data before jumping into a test. This provides you with an understanding of the logic behind the statistics: why and how certain methods are used rather than just doing techniques by rote. [...]
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Product DescriptionThe Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, and communication accountability—reflecting the critical changes in how media today [...]
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ISBN13: 9780787986315 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and [...]
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ISBN13: 9780786311316 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionAs the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations [...]
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ISBN13: 9780805078046 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens [...]
