Internet Marketing Books
Introduction To Marketing -Product DescriptionBeginning with a look at the most successful mergers and acquisitions in the ’90s, Marren covers the new marketplace for M&A activity and gives readers new approaches to target valuation. Mergers & Acquisitions is full of valuable: Worksheets; Checklists; Case histories…. More >>
Product DescriptionIf you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In “The Case Study Handbook”, William Ellet presents a potent new approach for analyzing, discussing, [...]
Product DescriptionIf you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In “The Case Study Handbook”, William Ellet presents a potent new approach for analyzing, discussing, [...]
Product DescriptionA guide for getting your perfectionism to work for youIs perfectionism a good thing or does it get in our way? In The Perfectionist’s Handbook, clinical psychologist Jeff Szymanski helps readers navigate their way out of the “perfectionism paradox”: if your intentions are good (wanting to excel) and the outcomes you want are reasonable [...]
Product DescriptionThis updated best-selling, comprehensive resource book provides everything you need to create high performing teams. In addition, book purchasers will be able to download electronic versions of forms and templates found in the book for use within their organization! The third edition provides information on the context teams need to be successful. Organizations using [...]
Product DescriptionThe essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques [...]
