Internet Marketing Books
Introduction To Marketing -Product DescriptionThe Oxford Handbook of Strategy is a two-volume set on the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose [...]
Product DescriptionNo matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing [...]
Product DescriptionThe economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses [...]
Product DescriptionHow to start, grow, and succeed in the food truck business.Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low [...]
Product DescriptionHOW TO SELL FACE-TO-FACE: SURVIVAL GUIDE is a short, to-the-point handbook focusing on the need-to-know for people getting started in the what may seem intimating new process of finding prospects and making face-to-face sales calls. Especially for career-changers and people going off on their own, or looking for a new job or new field— [...]
Product DescriptionThis business survival guide is a compilation of sales tips and entertaining experiences from a forty-year veteran of retail sales. The book presents the reader with unique and unorthodox solutions to today’s evolving business challenges, every one tried and tested by the author himself. Engaging and thought-provoking, the author has organized this book specifically [...]
