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Product DescriptionThis reference book aims to help business managers, quality managers and implementors to meet the challenges of an increasingly competitive marketplace…. More >>
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Product DescriptionEssential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood’s friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan…. [...]
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Product DescriptionThis text describes the management and marketing techniques that allow small firms to increase profitability without a surge in overhead. The author covers planning, marketing, business and financial management, project management and automation. He also gives hints for strengthening quality control and reducing liability, and for improving human resources management. A special chapter deals [...]
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Product Description“Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows. The book also offers solutions to such problems as getting paid in [...]
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Product DescriptionThere has never been an SEO Guide like this. 100 Success Secrets is not about the ins and outs of SEO. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, [...]
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Product DescriptionThis title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and [...]