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ISBN13: 9780230603868 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of [...]
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ISBN13: 9781581154603 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe first guide to selling art independently * Easy-to-follow, in-depth advice on the marketing of art * Follow-up to The Business of Being an Artist–35,000 copies sold! * Exclusive information on “thinking outside the gallery” from other artists This comprehensive resource shows [...]
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Product DescriptionHENRY FORD’S LEAN VISION Enduring Principles from the First Ford Motor Plant William A. Levinson In HENRY FORD’S LEAN VISION, William A. Levinson draws from Henry Ford’s writings, the procedures in his factories, and historical anecdotes about the birth of lean in Japan to show that the philosophy that revolutionized Japanese manufacturing was the [...]
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Product DescriptionThe authors of the bestselling The Customer Comes Second show companies of all sizes how to compete fiercely and manage change gracefully by holding fast to their core values. “Its insight and creativity won me over…[the authors] tell how Rosenbluth and fourteen other companies cited for employee-friendly values hold onto them through layoffs and [...]
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Product Description Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly create urgency, you must focus instead on the customer’s problems and decision-making process. Jolles provides a systematic, repeatable, predictable approach that [...]
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ISBN13: 9780486249513 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionFrom the Bella C. Landauer Collection of the New York Historical Society, 24 authentic 19th-century advertising cards to save or send.… More >> Antique Advertising Postcards in Full Color: 24 Ready-to-Mail Postcards from the Bella C. Landauer Collection