Tagged:  Edition

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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

ISBN13: 9781427798619 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionWho Is Talking About You? Foreword by Seth Godin and Afterword by Guy Kawasaki. Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s [...]

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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

ISBN13: 9780071467858 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionMore than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even [...]

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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

ISBN13: 9780805078046 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens [...]

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The Brand Gap: Expanded Edition

ISBN13: 9780321348104 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionTHE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic [...]

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eBay for Dummies, Second Edition

Product DescriptionPacked with savvy tips for bidders and expert advice for sellers! Your guide to great finds and great prices! Tried-and-true tips for shopping safely, protecting your privacy,and avoiding pitfalls Whether you’re just starting out on eBay™ or you’re already an active eBay™ user, this guide is packed with effective strategies that can help you [...]

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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition

ISBN13: 9780972002172 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe best clients and customers are those that seek you out because they’ve already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. [...]

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