Internet Marketing Books
Introduction To Marketing -Product DescriptionTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an [...]
Product Description Using real-world case studies throughout, this exploration of contemporary logistics describes the entire supply channel system — from inbound movement of freight through materials management to physical distribution to customers. State-of-the-art in perspective, it highlights topics that affect logistics channels management — including customer service, packaging, inventory management, traffic management and creating “value-added” [...]
Product DescriptionThe exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered [...]
Product Description This accessible, streamlined introduction to marketing by two of today’s best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects [...]
Product DescriptionCateora and Graham’s “International Marketing” is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well [...]
Product DescriptionFor everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her [...]
