Internet Marketing Books
Introduction To Marketing -Product Description“Good business-to-business direct marketing is no accident. The second edition of Bob Bly’s book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you’ll be going back to this one so often it will never gather dust. Cookbooks are helpful, but [...]
Product Description Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The new edition builds on this [...]
Product DescriptionThis book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it.By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. [...]
Product DescriptionFinalist in Fore Word Magazine’s 2008 Book of the Year Awards. The new Insider’s Guide to the World of Pharmaceutical Sales, 9th Edition, contains 196 pages of outstanding pharmaceutical sales job interview and pharmaceutical selling information, including the enhanced PhRMA Code on Interactions with Healthcare Professionals that takes effect in January 2009. It is [...]
Product DescriptionUsing a clear, straightforward approach, this book provides a patient-oriented approach to complaint handling that can be used by all staff in an office, clinic, or system. Readers will learn how to develop a system for documenting patient complaints and comments, as well as strategies for monitoring and analyzing the information documented by patient [...]
Product DescriptionConsumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective [...]
