Internet Marketing Books
Introduction To Marketing -Product DescriptionAuthor royalties from this book go to the Huntsman Cancer Foundation “The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don’t finish last.” Glenn Beck, CNN “Jon Huntsman is a [...]
Product Description “So useful you may whistle while you work“- Fortune The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year“ by Fortune magazine. The world’s foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt’s secret success formula that propelled his company into the highest [...]
Product DescriptionRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture–full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes: The latest trends in online retail–what retailers [...]
Product DescriptionTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an [...]
Product Description Using real-world case studies throughout, this exploration of contemporary logistics describes the entire supply channel system — from inbound movement of freight through materials management to physical distribution to customers. State-of-the-art in perspective, it highlights topics that affect logistics channels management — including customer service, packaging, inventory management, traffic management and creating “value-added” [...]
Product DescriptionThe exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered [...]
