Internet Marketing / books / 1 Comment
Product Description‘Marketing Research for Non-profit, Community and Creative Organizations’ is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to [...]
Internet Marketing / books / No Comments
Product DescriptionGlobal Account Management explains the significant challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Author Peter Cheverton highlights the difference between an international company operating [...]
Internet Marketing / books / 3 Comments
Product DescriptionAstute managers and entrepreneurs already know that customer loyalty is a necessity for profitable businesses in the ’90s and beyond, and they have invested in this knowledge by initiating a wide variety of quality service programs intended to dazzle customers. But while providing dazzling service may tender short-term customer satisfaction, it is a costly [...]
Internet Marketing / books / 5 Comments
Product DescriptionTodays consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value–the economic value of customers feelings when they positively experience products and services–to their customers experiences. Janelle Barlow and [...]
Internet Marketing / books / 5 Comments
Product DescriptionMost salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results–dramatically higher sales and stronger customer relationships–regardless of the product or service being sold. Linda Richardson, a pioneer in consultative selling, demonstrates how to use the phone to establish rapport; determine customer needs; [...]
Internet Marketing / books / 1 Comment
Product Description One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don’t realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company’s [...]
