Internet Marketing Books
Introduction To Marketing -Product DescriptionProvides a contemporary, exciting treatment of marketing that integrates the authors’ years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. Softcover. … More >> Marketing: Connecting with Customers
Product DescriptionIn this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into [...]
Product Description THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand [...]
Product DescriptionThis authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key [...]
Product DescriptionA practical guide to best practices in the revolutionary new marketing strategy that’s sweeping the business world Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and [...]
Product DescriptionHere’s how your company can take customer satisfaction to a new level and reap the profits! The Customer Delight Principle shows how customer delight — not mere satisfaction — drives repeat purchasing and customer loyalty. The book details how your company can build a customer delight-oriented organization and reveals many of the roadblocks that [...]
