Internet Marketing / books / No Comments
Product DescriptionWho should you follow? How many people should you follow? How often should you tweet?Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you [...]
Internet Marketing / books / No Comments
Product DescriptionPraise for Brand Advocates“Ignite your Advocates! Fuggetta shows you how.”—SCOTT MONTY, Head of Social Media, Ford”Creating and amplifying authentic Advocates should be front and center on every marketer’s agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.”—SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels [...]
Internet Marketing / books / No Comments
Product Description“Why Online Marketing Matters” is easy to read marketing advice for business owners who are serious about small business growth. Inside you’ll discover why it is critical to market online, what opportunities are available to you and how to develop a strategic marketing plan of your own. This book has been described as being [...]
Internet Marketing / books / No Comments
Product DescriptionIf you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are [...]
Internet Marketing / books / No Comments
Product DescriptionThis insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals [...]
Internet Marketing / books / No Comments
Product DescriptionIn today’s competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don’t buy—their products and services. Only by understanding the “whys” can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers’ core emotional [...]
