Internet Marketing Books
Introduction To Marketing -Product Description“Grönroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a company’s competitive strength and profitability. Grönroos continues as one of services marketing’s most original [...]
Product DescriptionTo be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts [...]
Product DescriptionA comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate [...]
Product DescriptionCall center managers give this small, easy-to-read book to all their agents. It helps the agents understand how important their job is. It teaches them the best ways to deal with customers. The author has run a busy, large call center for years. This book contains the best customer service ideas, techniques and strategies [...]
Product DescriptionGuides you through the process that the author went through, along with the benefit of hindsight. Identifies what service means to your customers, from training to cost analysis. Reveals in a step-by-step fashion exactly what you need to do to create a viable customer service program. Softcover. … More >>
Product DescriptionExcellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Goodman presents a surefire system for building a first-class customer service department. Goodman identifies the behaviors that constitute top-level service, [...]
