Internet Marketing Books
Introduction To Marketing -ISBN13: 9780910627528 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis new book details how to care for customers and how to make superior service happen, and keep customers coming back to your store or Web site. You will learn practical and innovative tips and tricks that are easy to implement. These [...]
Product DescriptionROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how [...]
Product DescriptionStudies show that customer satisfaction does not equate with continued sales–it is the loyal customer who resists the competitor’s tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates…. More >> Customer Loyalty: How to Earn It, How to Keep It
ISBN13: 9781581156683 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionDesign Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of [...]
ISBN13: 9781885167309 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionNationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert “satisfied” customers into “loyal” customers.Amazon.com ReviewTo longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 [...]
Product DescriptionThe title of this book can be a little misleading because ostensibly this is just a book about how to deal with complaints. And while complaints are talked about on just about every single page, this book is really about a much more important and broader topic: delivering great service. Everyone knows that great [...]
