Internet Marketing Books
Introduction To Marketing -Product Description“The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content.”—JEFFREY GITOMER, [...]
Product DescriptionFor undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable [...]
Product DescriptionUnzipped: A Portable Guide To The Anatomy Of The Female Customer reveals surprising information about the female customer, and teaches you how to create a connection between your brand and the BUY button in her brain. Centered around the internal values systems of individual women, Unzipped will help you create a marketing strategy and [...]
Product DescriptionPraise for THERE’S A CUSTOMER BORN EVERY MINUTE“Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.”—Alan Abel, media hoaxer, author, consultantand lecturer on [...]
Product Description“If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldand outlines the fundamentals needed to build customer loyalty that will [...]
Product DescriptionCustomer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur’s Guide to Customer Development is an easy to follow guide for finding early adopters, [...]
