Internet Marketing Books
Introduction To Marketing -Product DescriptionCurrent research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. … More >> The Customer Loyalty Solution
Product DescriptionBuilding Customer Relationships through Public Relations is an authoritative, insider s perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nation s leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for [...]
Product DescriptionAchieving Customer Mindshare through Public Relations is an authoritative, insiders perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare. Featuring presidents and CEOs representing some of the nations leading public relations firms, this book provides a broad, yet comprehensive overview of the process involved in making the consumer [...]
Product DescriptionSay goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming “customer century.” Companies must [...]
Product DescriptionThe Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains…. More >> The Complete Database Marketer: [...]
