Internet Marketing Books
Introduction To Marketing -Product DescriptionCustomer Service, Third Edition by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights [...]
Product DescriptionDedicated to those who would love to make their work environment as polished and customer-friendly as a day at Disney, The Wonderful World of Customer Service at Disney is a celebration of great business practices that can be applied to any service organization. See it from the eyes of J. Jeff Kober, a foremost [...]
Product Description“The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content.”—JEFFREY GITOMER, [...]
Product DescriptionFor undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior.Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable [...]
Product DescriptionUnzipped: A Portable Guide To The Anatomy Of The Female Customer reveals surprising information about the female customer, and teaches you how to create a connection between your brand and the BUY button in her brain. Centered around the internal values systems of individual women, Unzipped will help you create a marketing strategy and [...]
Product DescriptionPraise for THERE’S A CUSTOMER BORN EVERY MINUTE“Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.”—Alan Abel, media hoaxer, author, consultantand lecturer on [...]
