Internet Marketing Books
Introduction To Marketing -Product DescriptionWhy would a 30-year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue [...]
Product DescriptionThe blue and red star logo of Tamiya is now recognized internationally as the mark of model kits of unrivalled quality and precision. It was not always so. In the 1950s Shunsaku Tamiya joined the family firm-a debt-ridden lumber business in an air-raid flattened city. He started manufacturing wooden models-only to have that business [...]
Product Description“My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights.” — [...]
Product DescriptionThe Fire Starter Sessions is an apathy-kicking, integrity-infusing guide to defining success on your own terms. As the creator of DanielleLaPorte.com–deemed “the best place online for kick-ass spirituality,” Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, she reframes popular self-help and success concepts: : [...]
Product DescriptionIf your company has an affiliate program or is considering starting one, this is a must read. *This is a transcription from a podcast roundtable discussion* This discussion includes affiliate marketing experts that have all spoken at Affiliate Summit, the largest affiliate marketing conference in the US. Eric Nagel is an experienced affiliate marketer [...]
Product DescriptionThe non-technical guide to building a booming tech-enabled businessStarting a technology-enabled business is cheaper and easier than ever before. Technology-enabled businesses offer one of today’s best available means to create wealth, and the successful application of technology increasingly separates an industry’s winners from its losers. While a decade ago the barriers to creating a [...]
