Internet Marketing Books
Introduction To Marketing -Product DescriptionGet the most out of your grocery shopping with this innovative shopper’s guide and cookbook rolled into one. In Eat Good Food, former chef Sam Mogannam, owner of San Francisco’s popular Bi-Rite Market, guides you through the grocery store one department at a time, and explains how to identify incredible ingredients, decipher labels and [...]
Product DescriptionPraise for THERE’S A CUSTOMER BORN EVERY MINUTE“Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.”—Alan Abel, media hoaxer, author, consultantand lecturer on [...]
Product DescriptionIn an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design [...]
Product DescriptionA business parable about how to create a start-up that won’t trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if [...]
Product DescriptionJoseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface [...]
Product DescriptionA World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans [...]
