Internet Marketing Books
Introduction To Marketing -Product DescriptionInnovation and entrepreneurship are crucial for surviving and prospering in today’s turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company’s competitive edge. But, once new opportunities are found, how can they be managed to ensure success? Block [...]
Product DescriptionCorporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world – including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR – [...]
Product DescriptionCorporate Success discusses the key elements you need to become successful in business. The proper use of entities (corporations, LLCs and LPs) is a crucial step on your path towards success. Avoiding the use of bad entities (sole proprietorships and general partnerships) which offer no limited liability protection and personally expose you to claims [...]
Product DescriptionCorporate Strategy• Introduction• Nature, Scope And Concerns Of Corporate Strategy• What Does Corporate Strategy Ensure In Firm’s Businesses• Strategy Is Partly Proactive And Partly Reactive• Dealing With Strategic Uncertainty• Implications Of Strategic UncertaintyCorporate Strategy Formulation Implementation Process• The Stages Of Corporate Strategy Formulation – Implementation Process • Stage 1: Developing A Strategic Vision• Stage [...]
Product DescriptionThe most comprehensive and up-to-date guide to modern corporate restructuring techniques Mergers and acquisitions are two of today’s most important competitive tools used by corporations in a rapidly changing global business landscape. In this new updated and revised Third Edition of his groundbreaking book–winner of the Book of the Year Award in its category [...]
Product DescriptionCorporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. However, most of the books that are written about e-learning do not describe in detail how corporate e-learning [...]
