Internet Marketing Books
Introduction To Marketing -Product DescriptionCorporate Strategy• Introduction• Nature, Scope And Concerns Of Corporate Strategy• What Does Corporate Strategy Ensure In Firm’s Businesses• Strategy Is Partly Proactive And Partly Reactive• Dealing With Strategic Uncertainty• Implications Of Strategic UncertaintyCorporate Strategy Formulation Implementation Process• The Stages Of Corporate Strategy Formulation – Implementation Process • Stage 1: Developing A Strategic Vision• Stage [...]
Product DescriptionThe most comprehensive and up-to-date guide to modern corporate restructuring techniques Mergers and acquisitions are two of today’s most important competitive tools used by corporations in a rapidly changing global business landscape. In this new updated and revised Third Edition of his groundbreaking book–winner of the Book of the Year Award in its category [...]
Product DescriptionCorporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. However, most of the books that are written about e-learning do not describe in detail how corporate e-learning [...]
Product DescriptionA finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides [...]
Product DescriptionFor any business facing the competitive markets of the New Economy, CORPORATE COMBAT identifies four key strategies that have guided successful generals over centuries of military campaigns and applies them to the competitive arena of business today…. More >>
Product DescriptionThe corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term…. More >>
