Internet Marketing Books
Introduction To Marketing -Product DescriptionSavvy shoppers can get the very best for the lowest possible price-all from reputable dealers who stand behind their merchandise. This comprehensive book is packed with how-to advice, entertaining stories, and tips to guide readers through the entire shopping experience-from what you need to know before stepping into a shop to what you should [...]
Product DescriptionText brings together marketing theory and practice in a consumer-centric approach. Demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Discusses how consumers respond and act in the marketplace. For advanced undergraduate and postgraduate students. Hardcover, softcover available…. More >>
Product DescriptionThe radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the development of a new form of consumer culture in Britain. Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middle-class, [...]
Product DescriptionThe chairman of the Federal Trade Commission recounts the conflicts between American corporations and the consumer movement during the 1960s and 1970s…. More >>
Product DescriptionWhy do consumers behave as they do? Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer…. More >>
Product Description`This book is not simply the best book on the remarkable phenomenon of today’s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues [...]
